Teen Vogue & Parsons School of Design: Unlocking Visual Style… Part 2/5

Hello again πŸ™‚ If you had a chance to read my previous post, you’ll know I’m still talking about the first course in my Fashion Essentials certificate from #ParsonsxTeenVogue, which I’m over the moon with!! This post is going to be about what I learnt so far about “visual style in design”.

In order to fully understand how “visual style” is expressed in design, you have to experience how the visual style propagates from the designer to the consumer, and how it’s viewed from the consumer’s perspective when they look at a designer’s collection. Let’s start with the direction moving from the designer to the consumer. A single look is usually part of a collection that displays a visual style. Designers usually start with a mood board that has inspiring images and fabric swatches. They may even create a sample mood garment to nail down the style.

Step with me into the world of magic for a moment πŸ™‚ Imagine that you’re a designer, how can you determine and convey your visual style? What steps would you take to turn your concepts into collections and looks? You don’t need to look hard to see your visual style, your story is already written in the items around you. Pick the objects you like the most; a painting you love, a souvenir from your most memorable trip, a precious piece of jewelry, maybe even your most favorite dress or book. Put them together and they’ll connect to form a theme. They will be who you are, they will represent your style, and this is the style you want to convey in your collection(s). It’s your unique signature in the fashion world. Spend some time looking at your items. Brainstorm keywords you think describe your style the most. For example, you might choose “Elegant”, “Feminine”, “Independent”, “Chic”, etc. This is a fun fun way of seeing yourself and your sense of style from outside, so enjoy πŸ™‚

Now that you’ve determined your style, pick a pencil and a piece of paper and design. Design a garment, a bag or an accessory that reflects your style and inspiration. Congrats, you’re now thinking like a designer, which is actually the second course in the certificate hahahaha,,,, (but…. yayyyyy!!!!!!!)

More on “visual style in design” in the next post πŸ˜‰



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