In the previous post, we explored how to experience visual style as it’s intended to be expressed from the designer’s vision into a collection. Now let’s take a look at how consumers experience the designer’s visual style when they see the collection.
Whether you’re an aspiring designer, photographer, stylist, blogger or interested in any fashion related career, you will benefit a lot from understanding the designers you work with and appreciating their works of art. In order to do that, let’s start by going to a shopping mall together. Pick one or two of your most favorite stores and look at their displays. Step inside the store, see a few garments related to a collection and wonder what’s the story behind the collection? What was the inspiration behind the looks? It’s as if you’re trying to re-live the designer’s mood and/or environment when they were developing the collection. It’s fascinating!!!!!!
For one of my course assignments, I went to Club Monaco, a store here in Canada and picked a theme for their displayed collection. It’s the featured image of this post. Once I saw the looks, I pictured myself wearing them in a party on the beach and named the collection “Beach Chic” 🙂 To be totally honest, I’m not quite sure whether the collection’s visual style actually communicated “beach” or whether I picked the theme based on the fact that I was too bored from the long winter here in Canada and was sooo looking forward to summer. LOL!!! Anyway, let me know if you agree with me or if the looks actually spark something different in your mind 😉