Bonjour wonderful people 🙂 How’s your week going so far? Mine is filled with assignments and work and it’s one of those weeks where I just need some beach therapy!!! Anyway, moving from my beach dreams to the inside world of visual merchandising in retail shops 🙂 Have you ever wondered why you instantly feel at ease and a sense of pleasure in certain shops more than others? The answer is in the story being told through visual merchandising techniques.
The image in this post belongs to a store here in Canada called Club Monaco. I love the ambiance of that store. Its story always feels like a romantic one to me, with corners that are there for me when I wanna pick a light, delicate outfit for a date night. An outfit that makes you feel like a modern princess with a cute smile on your face that would make your loved one’s heart melt with happiness. The pink, flowery colors in the summer, the folded tops with a dramatic neckline that are full of romance, to the simple yet statement piece accessories that would complement your look. Taking a closer look, you’ll find it’s not just about the outfits, but about the colors, the hanging dresses that you can see yourself flying like a butterfly if you were to wear one of them, to the sense of romance when you go through a folded top and unwrap its story, to the lights, and finally the breezy smell in the background of your shopping experience.
You’ll find other corners that talk to the working woman in you, yeah you know her lol!! The one who is always hustling, but she’s doing it in style. She’s doing her work with passion and elegance. She’s romantic even about her work for she loves being there 😉 Last but not least, every time I visit I find something new which keeps me excited to visit the store every time I’m at the mall for they’re either adding new pieces, changing the layout or pairing their items together to form new amazing looks. This is a gem of a store and it’s certainly affordable luxury!
Now that you know about visual merchandising, what story would you tell with your store, booth or your next pop-up shop? 🙂 I’m excited to see and know what you guys love!!!