ParsonsxTeenVogue

Teen Vogue & Parsons School of Design: Visual Merchandising

Bonjour wonderful people ๐Ÿ™‚ How’s your week going so far? Mine is filled with assignments and work and it’s one of those weeks where I just need some beach therapy!!! Anyway, moving from my beach dreams to the inside world of visual merchandising in retail shops ๐Ÿ™‚ Have you ever wondered why you instantly feel at ease and a sense of pleasure in certain shops more than others? The answer is in the story being told through visual merchandising techniques.

The image in this post belongs to a store here in Canada called Club Monaco. I love the ambiance of that store. Its story always feels like a romantic one to me, with corners that are there for me when I wanna pick a light, delicate outfit for a date night. An outfit that makes you feel like a modern princess with a cute smile on your face that would make your loved one’s heart melt with happiness. The pink, flowery colors in the summer, the folded tops with a dramatic neckline that are full of romance, to the simple yet statement piece accessories that would complement your look. Taking a closer look, you’ll find it’s not just about the outfits, but about the colors, the hanging dresses that you can see yourself flying like a butterfly if you were to wear one of them, to the sense of romance when you go through a folded top and unwrap its story, to the lights, and finally the breezy smell in the background of your shopping experience.

You’ll find other corners that talk to the working woman in you, yeah you know her lol!! The one who is always hustling, but she’s doing it in style. She’s doing her work with passion and elegance. She’s romantic even about her work for she loves being there ๐Ÿ˜‰ Last but not least, every time I visit I find something new which keeps me excited to visit the store every time I’m at the mall for they’re either adding new pieces, changing the layout or pairing their items together to form new amazing looks. This is a gem of a store and it’s certainly affordable luxury!

Now that you know about visual merchandising, what story would you tell with your store, booth or your next pop-up shop? ๐Ÿ™‚ I’m excited to see and know what you guys love!!!

Xoxo,

Dina

 

Etsy · ParsonsxTeenVogue

Your Audience…

Bonsoir personnes adorables!!! Yupp, I’m trying to learn french so I’m kinda practicing it a bit everywhere I go ๐Ÿ™‚ Let’s talk about you, my beloved audience, or your audience for your blog, instagram, facebook, or really any other social media outlet.

Whether you’re trying to build a fashion blog or a personal style one, or maybe even your own lifestyle Instagram account, you’re probably curious about your audience. When you start a small business, you do your market and customer research to get to know your target audience. This helps you cater your products or services to their needs and values. As you go with your business, you wanna make sure you’re attracting your target audience and maybe even have a lovely surprise of being able to attract an unexpected type of customers or readers.

When I first started my Etsy store, I knew that Etsy customers, in general. were people who appreciated handmade items and supported sellers who continuously work on improving their craft. For fashion illustrations, in specific, 90% or even more of your clients are females. The males, however, come to buy gifts for the special women in their lives ๐Ÿ˜‰ Cheers to them too!! Women or girls who buy fashion prints, planner dashboards, or even mugs are mostlyย in the age range of 18-36. This is when they look for self reflection in their piece of art or something to motivate them as they go with their work tasks or daily routine. A piece of art adds a little bit of beauty to their day and puts a smile on their face. A year and half into my business, I realized that the 18-36 ย age range applies more to women who like and follow my art on social media channels such as Instagram and Facebook, however, women whose age ranges between 22-38 are the ones with more buying power. Having a source of income is most likely the reason for their ability to buy artwork for themselves.

North America, France and the United Kingdom are the countries where most of my sales, favorites and followers are from. This is probably because so far I’ve been targeting the western lifestyle within my illustrations and not that many cultures (Something I’m working on right now to expand my reach). A lot of customers are also travel and lifestyle bloggers or women entrepreneurs who are looking to open their own business and need personalized custom illustrations for them. The featured image for this post is for an awesome travel blogger to whom I created this illustration as her logo and part of her website banner ๐Ÿ™‚

Knowing my customers more and more each day with every illustration, purchase, and like helps me decide what type of products I should offer, at what price point, with which quality, and in what themes. These are all extremely important decisions for running your business whether it’s an Etsy store, a blog, or any small startup. Pay attention to your customers’ preferences, attitudes, needs and values for that’s your ultimate success; a loyal ecstatic client who feel like they got a little piece of magic when they purchase your product or spend time read your article!

Love,

Dina

Etsy · ParsonsxTeenVogue

My Journey Towards My First Craft Show: Craftadian; Etsy – Made in Canada 2017

Hello again ๐Ÿ™‚ It’s been a hectic few weeks and an awesome long weekend filled with dancing, shopping, and fireworks celebrating Canada’s 150th birthday (more on that in another post ๐Ÿ˜‰ ). Today, however, I wanna talk to you about a huge step for me, something that is totally new to try and that is out of my comfort zone; Attending Local Craft Shows as a Seller.

As most of you know, if you’re following my blog or Instagram, that I have an Etsy store where I sell fashion prints, note cards, planner dashboards, and expecting coffee mugs in less than a week (wohoooo!! super excited LOL). When I first opened the store, I thought Etsy’s customer base was huge and that would be enough in terms of sales and marketing, but man was I wrong!!! ย It’s been a year and a half now, and most of my sales come through Instagram or by random coincidences.

I’ve known for a while that I needed to invest in marketing, and I wanted direct interactions with my clients so that they could not only put a face behind the maker, but also a personality and a story. Yes, I did add some info and photos on my store’s page, but I didn’t think that was enough. I needed marketing on social media platforms and I needed to attend event shows that would allow direct interactions with my clients. I took a few online classes, attended Etsy and other events to take notes about the general expectations, the types of clients, the overall table or booth setup, etc. which should be great in helping me attend those events myself, right??!! Nop, not so much LOL! I realized that my biggest obstacle was still me!! Was it fear? Maybe!

In the past year and a half, I’ve been trying different techniques to establish my own style with my illustrations and designs. I’m not yet perfect, but I’m on my way! This is also much harder to attain than I thought. That was one of the main reasons that kept me from attempting to go big with my store. I’m a perfectionist and I wanted everything to be perfect before I started marketing my products or attending local events, but wait a minute, is that ever gonna change??!!!!! Are you ever gonna look at your products and say “yes, now they are perfect”? A year ago, my response was “wait until you have a good stock of items”, or “wait until Christmas”, etc. Fear, your worst possible enemy for trying something you love!

So, what changed my mind? The answer is exciting, it was fashion designers ๐Ÿ™‚ Looking at my most favorite haute couture designers, especially those who are self-taught like me with illustrations, I realized that their early collections are not nearly half as good as their later magical ones! They learn, they improve, and they put everything they create out there as long as it’s made with passion and love. And so, the hunt for ways to increase my sales and market my products began.

Hearing some #etsysellers talk on #parsonsxteenvogue certificate videos, I realized that most of their sales on Etsy actually comes from loyal returning customers that they’ve met at local or international craft shows, and then from marketing. I decided to apply for Etsy: Made in Canada, and for my area, the awesome #craftadian team was responsible. I’m superrrr happy to announce that I got accepted, like jumping up and down happy and doing “my chocolate dance” LOL!! (more on that later also ๐Ÿ™‚ ). I’m gonna be attending the Etsy: Made in Canada show in Mississauga, Ontario on September 23rd, 2017. Those of you who can make it, please do ๐Ÿ™‚ It’s gonna be so much fun, and I have a ton of things planned for you โค

Sorry if the post was long, I really did wanna share as soon as I applied, but I decided to wait till I got the response. Was it fear again? Maybe! Man, it seems like I’m gonna be fighting it for a while ๐Ÿ˜‰

Love,

Dina