Hello again 🙂 It’s been a hectic few weeks and an awesome long weekend filled with dancing, shopping, and fireworks celebrating Canada’s 150th birthday (more on that in another post 😉 ). Today, however, I wanna talk to you about a huge step for me, something that is totally new to try and that is out of my comfort zone; Attending Local Craft Shows as a Seller.
As most of you know, if you’re following my blog or Instagram, that I have an Etsy store where I sell fashion prints, note cards, planner dashboards, and expecting coffee mugs in less than a week (wohoooo!! super excited LOL). When I first opened the store, I thought Etsy’s customer base was huge and that would be enough in terms of sales and marketing, but man was I wrong!!! It’s been a year and a half now, and most of my sales come through Instagram or by random coincidences.
I’ve known for a while that I needed to invest in marketing, and I wanted direct interactions with my clients so that they could not only put a face behind the maker, but also a personality and a story. Yes, I did add some info and photos on my store’s page, but I didn’t think that was enough. I needed marketing on social media platforms and I needed to attend event shows that would allow direct interactions with my clients. I took a few online classes, attended Etsy and other events to take notes about the general expectations, the types of clients, the overall table or booth setup, etc. which should be great in helping me attend those events myself, right??!! Nop, not so much LOL! I realized that my biggest obstacle was still me!! Was it fear? Maybe!
In the past year and a half, I’ve been trying different techniques to establish my own style with my illustrations and designs. I’m not yet perfect, but I’m on my way! This is also much harder to attain than I thought. That was one of the main reasons that kept me from attempting to go big with my store. I’m a perfectionist and I wanted everything to be perfect before I started marketing my products or attending local events, but wait a minute, is that ever gonna change??!!!!! Are you ever gonna look at your products and say “yes, now they are perfect”? A year ago, my response was “wait until you have a good stock of items”, or “wait until Christmas”, etc. Fear, your worst possible enemy for trying something you love!
So, what changed my mind? The answer is exciting, it was fashion designers 🙂 Looking at my most favorite haute couture designers, especially those who are self-taught like me with illustrations, I realized that their early collections are not nearly half as good as their later magical ones! They learn, they improve, and they put everything they create out there as long as it’s made with passion and love. And so, the hunt for ways to increase my sales and market my products began.
Hearing some #etsysellers talk on #parsonsxteenvogue certificate videos, I realized that most of their sales on Etsy actually comes from loyal returning customers that they’ve met at local or international craft shows, and then from marketing. I decided to apply for Etsy: Made in Canada, and for my area, the awesome #craftadian team was responsible. I’m superrrr happy to announce that I got accepted, like jumping up and down happy and doing “my chocolate dance” LOL!! (more on that later also 🙂 ). I’m gonna be attending the Etsy: Made in Canada show in Mississauga, Ontario on September 23rd, 2017. Those of you who can make it, please do 🙂 It’s gonna be so much fun, and I have a ton of things planned for you ❤
Sorry if the post was long, I really did wanna share as soon as I applied, but I decided to wait till I got the response. Was it fear again? Maybe! Man, it seems like I’m gonna be fighting it for a while 😉