Bonsoir personnes adorables!!! Yupp, I’m trying to learn french so I’m kinda practicing it a bit everywhere I go 🙂 Let’s talk about you, my beloved audience, or your audience for your blog, instagram, facebook, or really any other social media outlet.
Whether you’re trying to build a fashion blog or a personal style one, or maybe even your own lifestyle Instagram account, you’re probably curious about your audience. When you start a small business, you do your market and customer research to get to know your target audience. This helps you cater your products or services to their needs and values. As you go with your business, you wanna make sure you’re attracting your target audience and maybe even have a lovely surprise of being able to attract an unexpected type of customers or readers.
When I first started my Etsy store, I knew that Etsy customers, in general. were people who appreciated handmade items and supported sellers who continuously work on improving their craft. For fashion illustrations, in specific, 90% or even more of your clients are females. The males, however, come to buy gifts for the special women in their lives 😉 Cheers to them too!! Women or girls who buy fashion prints, planner dashboards, or even mugs are mostly in the age range of 18-36. This is when they look for self reflection in their piece of art or something to motivate them as they go with their work tasks or daily routine. A piece of art adds a little bit of beauty to their day and puts a smile on their face. A year and half into my business, I realized that the 18-36 age range applies more to women who like and follow my art on social media channels such as Instagram and Facebook, however, women whose age ranges between 22-38 are the ones with more buying power. Having a source of income is most likely the reason for their ability to buy artwork for themselves.
North America, France and the United Kingdom are the countries where most of my sales, favorites and followers are from. This is probably because so far I’ve been targeting the western lifestyle within my illustrations and not that many cultures (Something I’m working on right now to expand my reach). A lot of customers are also travel and lifestyle bloggers or women entrepreneurs who are looking to open their own business and need personalized custom illustrations for them. The featured image for this post is for an awesome travel blogger to whom I created this illustration as her logo and part of her website banner 🙂
Knowing my customers more and more each day with every illustration, purchase, and like helps me decide what type of products I should offer, at what price point, with which quality, and in what themes. These are all extremely important decisions for running your business whether it’s an Etsy store, a blog, or any small startup. Pay attention to your customers’ preferences, attitudes, needs and values for that’s your ultimate success; a loyal ecstatic client who feel like they got a little piece of magic when they purchase your product or spend time read your article!